In today’s media landscape, social media has become an important part of college football. It’s how teams market themselves to recruits and ignite energy in their fan bases.
Few teams have embraced the social media aspect of football as heartily as Clemson. The team’s Twitter accounts regularly tweets out hype videos (like this one for Saturday’s ACC Championship game) and stats that illustrate players’ accomplishments. Heck, apparently the Tigers even have a laptop on the sidelines at road games used specifically to edit and upload video from games to be posted on social media as quickly as possible.
Athlon Sports recognized Clemson’s strong social media presence in its rankings of college football teams’ Twitter accounts. Clemson ( @ClemsonFB) comes in at No. 2 nationally in the rankings. The article compliments Clemson’s account for showing off coach Dabo Swinney’s unique personality and the team’s “fun-loving staff.” It reads: “Work hard, play hard is the mantra of this Tigers team, and their Twitter account definitely reflects that.”
While No. 2 is an impressive landing spot, Clemson fans likely won’t be happy about who the Tigers trail.
South Carolina, Clemson’s in-state rival, was awarded the top spot by Athlon Sports. The rankings called ranking South Carolina No. 1 a “no-brainer,” saying “They’ve got animation, personality and a new voice that will only continue to be one of the leading forces for years to come.”
Clearly, the rankings didn’t take on-field results into account in any way, as the Tigers just beat the Gamecocks 34-10 on Saturday. That certainly provides better bragging rights than a social media ranking.
The post Clemson football’s Twitter presence ranked No. 2 nationally, but behind South Carolina appeared first on Diehards.
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