- Najja Parker The Atlanta Journal-Constitution
Netflix has reached a new high with its latest marketing strategy, because it recently released a line of marijuana to promote its new show.
The streaming service teamed up with a California-based pot company to host a pop-up shop Friday that offered weed strains named after 10 Netflix shows including “Disjointed,” an original series based on a Los Angeles marijuana dispensary.
“Each strain was cultivated with the specific shows in mind designed to complement each title based on their tone,” a press release read. “For example, sillier shows may be more indica dominant, while dramedies will be more sativa dominant to help the more powerful scenes resonate.”
In promotion of “Disjointed,” which became available earlier this month, Netflix created three strains: the Omega Strain, Eve’s Bush, and Rutherford B. Haze.
Other products included “Banana Stand Kush,” which was based on “Arrested Development;” “Camp Firewood,” which was inspired by “Wet Hot American Summer: Ten Years Later;” “Peyotea,” which had “Grace and Frankie” in mind; and “Poussey Riot,” which paid tribute to “Orange Is The New Black.”
But the cannabis wasn’t available for everyone who attended the event. Only consumers with qualifying medical conditions, who had their medical marijuana card in hand, were able to make weed purchases.
While the weed strains were Netflix-inspired and -promoted, the company said in the press release that it was “not profiting from any of the sales.”
However, the companies did sell other promotional items, such as T-shirts, hats and pins.