Still, even as the campaign announced the renewed commitment, it continued to be outspent by Biden. It has also reserved significant amounts of air time in states that Trump won handily in 2016, including $15 million set aside for Ohio, according to data from the ad tracking firm Kantar/CMAG.
The campaign has also abruptly cancelled some of its airtime at the last minute, including a series of ads that were supposed to run last week in Arizona, New Hampshire and Pennsylvania. The Trump campaign said the moves were part of a broader shift in advertising spending.
Meanwhile, in Trump's adopted home state of Florida, billionaire former New York Mayor Michael Bloomberg announced last weekend that he would spend at least $100 million of his own money to defeat Trump there. That's likely to put Trump at a disadvantage unless he ups the $32.6 million in ad time he's reserved in the state.
The advertisements Trump is running against Biden use the voices of everyday people to attack the former vice president and try to turn his longevity as a Washington deal maker into a liability.
"Joe Biden could never handle the economy after COVID. There's no way. It would be a disaster," says a woman who is identified as a small business owner in one battleground state ad. “Joe Biden has done absolutely nothing for America in 47 years.”
Another portrays Biden as soft on China and supportive of “bad trade deals” that have helped offshore good paying jobs.
The ads “focus on the economy, which will be the defining issue of the race, and contrasts President Trump’s strong economic record with Joe Biden’s 47 years of failure,” the Trump campaign said in a statement. “The ads airing on local television beginning Tuesday feature real people whose lives have been positively impacted by President Trump’s policies."