Kanye West Wants Eco-Friendly Yeezy Brand The rapper feels it is important to create his own "hydroponic cotton, wheat, hemp" and fabrics for his fashion range and is working to achieve it. Kanye West, to Zane Lowe Kanye West, to Zane Lowe Forbes has predicted that Kanye's Yeezy brand is expected to top $1.5 billion in sales this year.