A popular Buckhead hotel is getting a massive makeover, positioning it so its exterior can match the glitz of its guests.
Texas-based Woodbine Legacy Investments, which in recent years acquired the W Atlanta-Buckhead on Peachtree Road for $73 million, launched a $20 million renovation on the 12-story, 291-room hotel in May. Improvements are expected to be ready in December, just in time for Super Bowl LIII, a press release said.
Dupree Scovell, managing partner and chief investment officer for Woodbine, said the hotel “needed a reboot to restore its shine.”
“This renovation is definitely more than a makeover — it will reinstate the edgy and artful experience guests expect from the W brand, especially with Buckhead as the backdrop,” he said in a statement.
Renovations will be made in the lobby, a meeting and event space, the fitness center and guest rooms. Air-conditioning window units will be removed from all guest rooms and internet cables will be upgraded for faster connectivity throughout the hotel.
The rooftop bar, Whiskey Blue, operated by Gerber Group, is also being transformed. Updates will include new lighting, artwork, terrace furnishings and landscaping, and changes to the entrance elevator. These updates should be finished in late October.
A second phase of renovation will begin next year, focusing on the hotel’s restaurant, Cook Hall.
“This overhaul will ultimately make our address—the hottest address in Buckhead—even hotter,” said W Atlanta-Buckhead General Manager Robert Woolridge.
C+TC Studio has been hired as the architect and interior designer for guest rooms and the Whiskey Blue bar ; STUDIO 11 of Dallas is the interior designer for the lobby, public areas and meeting space; and Genoa Construction is the general contractor for the project.
The hotel will remain open during construction.
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Most of the residents are on fixed incomes and cannot afford to live in another high-rise in the area.