Developers hope another large mixed-use project proposed near Duluth would entice millennials and young professionals.
The project pitched by Legacy Partners LLC would bring five apartment buildings and one office building to about 22 acres on the northeast corner of Duluth Highway and Meadow Church Road. The property is less than two miles south of the Infinite Energy Center and essentially across the street from Primerica’s corporate headquarters.
Four of the apartment buildings would be “residential-over-retail” style with “live/work uses on the ground floor to encourage pedestrian connectivity and a sense of community,” according to documents filed with Gwinnett County. The project’s 294 “high-end, luxury apartment units” would be designed to “attract millennials and young professionals.”
“The proposed development would provide shopping, housing and employment opportunities all contained within a short distance from the Property,” documents said.
The property is currently zoned for office and general business purposes and would have to be rezoned to a MU-R, or regional mixed-use, classification in order to move forward.
The proposal is on the agenda for the Gwinnett County Board of Commissioners’ meeting on Tuesday night. The county’s planning department has recommended approval with conditions.
Gwinnett, and the Duluth area in particular, has seen a flurry of proposals for more urban-type developments recently.
North American Properties, the team behind Alpharetta’s Avalon development, has signed on as the private sector partner for an entertainment hub near Infinite Energy Center.
North American’s Mark Toro spoke earlier this year at Gwinnett Commission Chairman Charlotte Nash’s state of the county address. He said he’s hoping to “create a truly remarkable business and entertainment district unlike anything that exists in Gwinnett now.”
A new overlay district across Pleasant Hill Road from the mall would allow developers to build towers as tall as they want.