FILE- In this Wednesday, Oct. 1, 2014 file photo, Paul McCartney performs during a benefit concert at the Tobin Center, in San Antonio, Texas. 
Photo: AP Photo/Eric Gay, File
Photo: AP Photo/Eric Gay, File

A Gwinnett road is now named after Paul McCartney. Why?

Live and Let Drive? Hey Jude Highway? Penny Lane ... Lane? 

Gwinnett County now has a road named after former Beatle and music legend Paul McCartney, officials eschewing the aforementioned options for a more eponymous approach.

But why is (pun-free) Paul McCartney Boulevard — a short stretch of asphalt off Meadow Church Road outside Duluth’s Infinite Energy Center — a thing in the first place? Why did Gwinnett’s Board of Commissioners celebrate it Tuesday afternoon with an official proclamation? 

The answer is actually pretty simple: a little publicity stunt never hurt anyone, and McCartney and his “One on One” tour visit Infinite Energy Center on July 13.

RELATED: Paul McCartney confused whether he’s going to Georgia or Minnesota

RELATED: Paul McCartney returns to Atlanta area with ‘One on One’ tour

Officials from the arena called the move “a celebration of McCartney’s impressive career and the excitement for his inaugural performance in Gwinnett.”

“It’s a great honor for the county and Infinite Energy Center to have such a renowned performer visit,” Joey Dennis, the center’s general manager, said in an emailed statement. “The community is excited to show Paul true southern hospitality.”

Marcia Powell, marketing and communications manager for Infinite Energy Arena, said there was “not a set timeline” for how long the road would bear McCartney’s name. 

In other Gwinnett news:

Hailey Burns, now 17, disappeared from her parents’ home in Charlotte in May of last year.

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