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James Park, co-founder and CEO of Fitbit, said the Fitbit brand has grown to more than 28 million active users around the globe.
“Google is an ideal partner to advance our mission," said Park, who was quoted in BusinessWire. "With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.”
Google's move for Fitbit comes after Google announced a deal in January to buy $40 million of Fossil’s smartwatch technology. Fossil is one of the bigger brands building smartwatches on Google’s Wear OS operating system, which Google licenses to companies but does not make its own smartwatch.