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Marie Kondo’s 'Tidying Up' is inspiring a surge in thrift store donations

The effects of Marie Kondo and her runaway Netflix hit “Tidying Up,” are being felt far beyond American closets. “Today” reports that droves of people jettisoning things that don’t “spark joy” from their homes has caused a surge in donations at Goodwill locations across the country. The result? An absolute goldmine for thrifting.

Amy Lyons, a spokesperson for Goodwill Industries of Monocacy Valley Goodwill, revealed to Today that stores across Frederick and Carroll counties in Maryland have seen a 42% increase in donations since January 1st—the day “Tidying Up” began streaming.

“Out of our eight stores that we do have, our nine donation centers, all but two of them currently have seen quite an increase from last year around this time, year to date,” Lyons said. “Last year we stayed pretty flat throughout the year, we didn’t have much of an increase at all in our donations, so to suddenly see the … increase is pretty great.”

» This is Marie Kondo's favorite food storage container

Meanwhile, donations at Goodwill stores in the Washington, D.C. area were reportedly up 66% in the first week of January. Brendan Hurley, a spokesperson for Goodwill of Greater Washington, told Today that one donation center saw an eye-popping 367% increase compared to the same week the previous year.

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Hurley noted that it’s not possible to directly attribute this huge increase to Kondo’s show, “though we cannot say it is unrelated either,” he added.

Tamarind Tidwell, general manager for Boomerangs’, a Boston-based chain of thrift stores, told “Today” that there was a similar increase in donations when Kondo’s book came out a few years ago. And the timing couldn’t be better.

“It does feel busier, and we’re very grateful for it because that’s going to help us have a good supply of things for the winter,” she said. “So, we’re benefitting tremendously.”

Keep up the good work, y’all!

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