Jay-Z Enters the Legal Cannabis Business According to 'Rolling Stone,' the billionaire rapper will join the California-based weed company, Caliva. He reached out to the company in search of a partnership and has signed on as Chief Brand Strategist. Dennis O’Malley, Caliva CEO Dennis O’Malley, Caliva CEO Hova will be involved in creative strategies, but he will also focus on social justice issues regarding the legalization of the plant. Jay-Z's sights are set on "advocacy, job training and overall e

Jay-Z partners with cannabis company as brand strategist

The rapper said in a statement Tuesday that he entered a multiyear deal with San Jose, California-based Caliva. His role will consist of driving creative direction, outreach efforts and strategy for the brand.

» Jay-Z becomes hip-hop’s first billionaire

Jay-Z says he also wants to increase the economic participation of people returning from incarceration through job training and workforce development.

The rapper called Caliva "the best partners for this endeavor."

Caliva operates a farm and two stores in Northern California. It also distributes its branded products in roughly two dozen other retail outlets in the state.

NFL legend Joe Montana's venture capital firm took part in a $75 million investment in Caliva earlier this year.

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