'Avengers: Endgame' Will Be Marvel's Longest Movie Ever Its 182-minute runtime easily beats the previous MCU record of 149 minutes. 'Endgame' will see the remaining Avengers attempt to defeat Thanos after he wiped out half the universe. Chris Evans has already confirmed that the movie will be the last time he plays Captain America. It is also rumored Chris Hemsworth and Robert Downey Jr. will retire from playing Thor and Iron Man, respectively. Marvel President Kevin Feige, via Collider Tickets for

'Avengers: Endgame' poised to topple box office records

When the 22nd film in Marvel Studios' saga opens in North American theaters Thursday night, it will land on more screens than any movie ever has in U.S. and Canadian theaters. The 4,600 theaters the Walt Disney Co. has lined up may still not be able to keep up with demand.

Beginning Thursday night, many theaters will stay open round-the-clock. Seventeen AMC Theatres — including three in metro Atlanta — won't close for 72 hours straight. About $120 million in presales have already set records on advance ticketing services Fandango and Atom. AMC's website was crashed by early "Endgame" ticket buyers.

» Which metro Atlanta AMC Theaters will be open round-the-clock for 'Avengers: Endgame'?

"It looks like we've gotten Thanos' snap," AMC said at the time.

Just how massive the ticket sales will be by the end of Sunday has been one of the one of the industry's favorite guessing games. Can it clear $300 million domestically? Is a $1 billion worldwide weekend possible? Will "Avengers: Endgame" eventually rival the $2.8 billion total gross of "Avatar" in 2009?

» Watch the Avengers sing ‘We Didn’t Start the Fire’

» ‘Avengers: Infinity War’ stars become ‘Marvel Bunch’ thanks to Jimmy Fallon

Regardless, records will fall — and they have already started to. Disney said Wednesday that "Avengers: Endgame" grossed about $107.2 million in China on Wednesday, where it first opened. That's already the most lucrative single day ever in Chinese theaters. Only "Star Wars: The Force Awakens" had a larger single day gross, and its one-day $119.1 million haul came from both U.S. and Canada theaters.

"This is a seismic box office event," said Paul Dergarabedian, senior media analyst for Comscore. "This is like the 100-year flood of movies."

Robert Downey Jr., left, and Bradley Cooper arrive at the premiere of "Avengers: Endgame" at the Los Angeles Convention Center on Monday, April 22, 2019.
Photo: Photo by Jordan Strauss/Invision/AP

The current opening weekend record is held by the last "Avengers" movie — the 2018 preamble to "Endgame," ''Infinity War." It debuted with $257.7 million domestically and $640.5 million worldwide.

» Marvel omitted Danai Gurira’s name from ‘Endgame’ poster, and fans weren’t happy

Both of those records are likely toast. The worldwide haul is certain to be obliterated because "Infinity War" didn't debut in China until two weeks later. "Endgame" is opening worldwide more or less simultaneously everywhere except Russia.

Estimates range from $260 million to $300 million domestically, and between $800 million and $1 billion globally.

Helping the cause is that reviews, at 97 percent fresh on Rotten Tomatoes, have been among the best for any Marvel movie. "Endgame" concludes not just the arc of the Avengers movies but signals the completion of the 22-movie Marvel Cinematic Universe, as mapped out by Marvel Studios president Kevin Feige.

Feige has been tight-lipped about what the next phase will be, though he has new reinforcements. Disney's acquisition of 20th Century Fox brings Marvel's X-Men and Deadpool under the same roof.

» ‘Whatever it takes’: Marvel releases new trailer for ‘Avengers: Endgame’

» Marvel drops second ‘Avengers: Endgame’ trailer as fans try to get tickets

» Poll: Will Captain America die first in ‘Avengers: Endgame’?

"Endgame" will give a much-needed jolt to the box office, which is running about 16 percent behind the pace of 2018. Ironically, though, the weekend won't be much an improvement over the same time frame last year since that's when "Infinity War" opened. And no other wide release is daring to open against "Endgame."

Ultimately, the only thing standing in the way of "Endgame" is "Endgame," itself. With a running time of three hours and one minute, theaters won't be able to fit as many screenings in per day as they'd like to.

"It looks like the demand is going to outstrip the supply but theaters are doing their best to keep up with that," said Dergarabedian. "Look, there's only 24 hours in a day and it's a 3 hour and one minute movie."

Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.

Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.