Developers hope workers in Georgia’s TV and movie industry are drawn to live at a new mixed-use development near Pinewood Atlanta Studios, one of the nation’s largest movie-production complexes. Rob Parker, the president of the Pinewood Forrest, said plans for the development build on the vision of owner Dan Cathy, the CEO of Chick-fil-A. MATT KEMPNER / AJC

Kempner: Georgia mixed-use development launches with movie and TV hook

New homes going up in a mixed-used development on metro Atlanta’s southside come with an unusual goal.

Chick-fil-A CEO Dan Cathy launched Pinewood Forrest as a personal project and wants it to become home to “creatives,” including people in the movie business working across the street at Pinewood Atlanta Studios.

Rob Parker, the ceo of Pinewood Forrest discusses a planned mixed-use development near Fayetteville, Ga., across the street from Pinewood Studios, one of the biggest movie-making complexes in the nation. (Matt Kempner/AJC)

Said Pinewood Forrest president Rob Parker: “There’s no promise on our part that there is going to be an A-list actor living next door.” But the potential of being around celebrities in the new community, such as at independent cafes, “is part of the mystique and the draw.”

>> Check out what’s planned and what others tied to the entertainment business think of the idea, in my latest Unofficial Business column on

AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on, including these columns:

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