Both a February Consumer Federation report and a March Ochs Center study say efficiency measures meet power needs more cheaply than new plants.
The Ochs report, funded by the Rockefeller Family Fund, also says an aggressive energy-efficiency program in Power4Georgians territory would add more jobs than a new plant in one county would: "An efficiency first program makes sense both on a financial basis and on a jobs basis,” said Ochs President David Eichenthal.
Power4Georgians spokesman Dean Alford called the Ochs study flawed. He said it was embraced by anti-coal groups whose environmental message had fallen flat: "I find it very interesting that jobs has become their argument.”
Georgia Power said efficiency is "an important component of our plan for meeting customer demand." The company also said energy efficiency is a "less certain" way to meet customer demand than actual generation of power.