By RODNEY HO/rho@ajc.com, originally filed August 15, 2011
AM 750 and 95.5/FM News/Talk WSB drew $1.3 million for its annual Care-a-Thon last week.
The funds raised will support the Aflac Cancer Center and Blood Disorders Service of Children's Healthcare of Atlanta.
Over 10 years, the radio station has raised $9.7 million for the organizations. Listeners have pledged more than $1 million every year since 2005. The biggest year was 2010 when the station raised $1.43 million.
Several stations in town do similar promotions for charities. WSB regularly pulls in the most cash for its respective charitable groups.
According to a news release, here were some highlights over 37 hours:
- Throughout the Care-a-thon, donors met all of the matching hours, which included: Aflac over $200,000, Dan Amos $50,000, Curing Kids Cancer $30,000, SCANA Energy $10,000 – among others.
- During the Care-a-Thon, two surprise match hours came in from various donors.
- Popular artist Steven Penley donated an original work of the American flag for auction.
- Tim Hudson and Chipper Jones offered a special meet-and-greet and lunch for 50 donors.
- A tour of the new UGA football practice facility was offered as well as a lunch with former UGA players and current coaches.
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By Rodney Ho, rho@ajc.com, AJCRadioTV blog
