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Jay Bookman

Posted: 11:19 a.m. Wednesday, Oct. 2, 2013

First-day surge on exchanges proves pent-up demand 

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By Jay Bookman

When Apple launched its iTunes Match software, which allows users to store and access their music on one site for all Apple devices, it proved so popular that Apple's servers crashed when so many users rushed to activate it. This was not considered an embarrassing failure on Apple's part, but rather a sign of the success of its new app.

When Amazon offered Lady Gaga fans a download of her new album for 99 cents, plus a cut-rate deal on its own music cloud app, the onslaught crashed Amazon's servers, which are some of the most massive in the business. That too was considered a sign that the marketing tactic had been a great success.

Just three weeks ago, when Apple released an update to its iOS7 iPhone system, the rush of eager customers again swamped the company's servers, which again was considered testament to the impressive loyalty of Apple customers.

Likewise, Blizzard Entertainment, one of the most successful PC gaming companies in the world, knew it had another hit coming when pre-orders for its new Diablo 3 game set records. But even with that knowledge, the company couldn't install enough servers to handle the load once the game was actually launched.

When Mozilla released its Firefox 3.0, a much anticipated update of its popular web browser, the company was anticipating a world record for downloads in a single day, but even that didn't prepare them adequately for the onslaught, as its servers too proved unable to handle the load.

Those represent only a handful of hundreds if not thousands of cases in which some of the biggest, most profitable and tech-savvy companies on the planet found themselves overwhelmed by demand for highly popular products, in part because those companies understand that is not wise and in some cases not even possible to scale up server capacity to handle that one-time initial surge of traffic.

Yet when millions of Americans tried to access healthcare.gov on its first day of operation Tuesday, overwhelming its servers and causing delays and backlogs, how did Republicans respond?

A.) By acknowledging that the surge demonstrated significant pent-up demand by uninsured Americans -- Georgia alone has more than 1.7 million people uninsured -- who are eager for affordable health insurance, and by admitting that maybe, just maybe, they should have tried to address the problem during their own time in power. (That Republican governor from Massachusetts had a plan they might have tried).

or,

B.) By claiming that this was proof that government can't do anything right, by demanding that ObamaCare must be repealed immediately, and by ignoring the fact that four years later, congressional Republicans have yet to rally around a plan of their own to help the uninsured, and in fact seem more concerned with making sure that their own staff join the ranks of those unable to afford health coverage.

 

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Jay Bookman

About Jay Bookman

Jay Bookman generally writes about government and politics, with an occasional foray into other aspects of life as time, space and opportunity allow.

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