Coke puts filtered water in silicone molds, lowers the temp to -13 Farenheit and transports them to beach locations. There, it seems they are filled with fountain beverages and sold to eager customers. Coke says beachside soda jerks are serving up an average of 265 frozen bottles per hour.
The bottles retain the iconic Coca-Cola shape and lettering. A wide, red rubber band gives the customer something less slippery to hold, and becomes a "keepsake bracelet" that can be worn.
There are no plans to bring the product to U.S. shores at this time.
Though undoubtedly cool, and perhaps ecologically friendly since they are not made of plastic, the bottles do beg several questions. Some ask if ice, permeable to germs and bacteria, is sanitary. And how long does an ice bottle last at the beach? Does the Coke get watered down as the ice melts? How much Coke fits in the bottles?
A video provided by Coca-Cola does not answer these questions and I've read no first-person accounts of how these things perform in real life. Regardless, the notion is novel enough to get Coca-Cola's already famous brand some more attention.
The members of the state ethics commission, eager to bring order to one of the most disordered corners of state government, hired a “receiver” last week to heal their agency and then did they only thing they could.
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