Powered by The Atlanta Journal-Constitution

Atlanta Bargain Hunter

Posted: 4:45 a.m. Thursday, Sept. 26, 2013

Clark Howard: New service rents cars for $10 a day 


Clark Howard photo
Listen to Clark's live radio show 8-10 p.m. weekdays on AM750 and 95.5FM News/Talk WSB.

By Clark Howard

Thanks to a new discount brand from Hertz, you may be able to score a car rental for as little as $10 a day.

I rent cars up to 40 or 50 times a year, so I’m interested in a new Hertz sub-brand that I read about in The Orlando Sentinel.

FireflyCarRental.com is a discount Hertz company doing a trial run in Orlando — the world’s largest leisure car rental market. The introductory prices I’m seeing are $10 (small car), $12 (mid-sized), and $13 (full-sized). Those are phenomenal prices. SUVs, meanwhile, will run you around $30 a day, which is big bucks to me.

Hertz is hoping Firefly will let it get back into the leisure car rental game by reversing its perception as a brand solely for business travelers. Look for Firefly in Denver, Fort Lauderdale, Fla., Chicago, Las Vegas, Phoenix, San Francisco and Los Angeles by the end of the year.

Meanwhile, there’s a startup taking on Hertz, Avis and Enterprise — the three giants of the car rental industry — with a new business model that should delight travelers.

When people go to the airport to fly out of town, they pay big bucks to park a car that sits unused while the owner is traveling. Why not offer other inbound travelers the opportunity to rent the car and make money on it when the owner is away — instead of having to pay to park the thing?

Enter FlightCar.com, which launched at San Francisco International Airport. Airports and rental companies are furious. So is the city of San Francisco, because cities get a cut of exorbitant rental rates from the incumbent players at airports.

FlightCar also is at Boston’s Logan International Airport, and it’s looking at a third off-site airport location elsewhere soon.

Consumer expert Clark Howard’s column appears here each Thursday in conjunction with Deal Spotter, a weekly print section in The Atlanta Journal-Constitution. Find more answers to your consumer questions at Clark's website.

-- Clark Howard -- Save More, Spend Less, Avoid Rip-offs -- for the Atlanta Bargain Hunter blog

Follow Atlanta Bargain Hunter Nedra Rhone on Facebook | Twitter | Email


Today on MyAJC.com

Toddler dad’s fate rests on digital sleuthing

Clock ticking in Ross Harris murder case

Police and prosecutors building the case against Ross Harris face a ticking clock: Four weeks from today, if the grand jury has not indicted him, bond will be set for the Cobb County father accused of murdering his young son.

Living room

Private Quarters: Antiques characterize century-old Inman Park home

Home built in 1910 was featured in Inman Park's Tour of Homes.

A&E Preview: AJC critics dish on their picks

AJC critics Melissa Ruggieri and John Kessler talk food and music. (Video edited by Elissa Benzie)

Subscribe to the AJC on your device

24-hour Digital Pass: Flashback

See Flashback Fotos on myajc.com for only 99 cents. Visit the MyAJC archives for a historic look at Atlanta from Midtown in the 70s to Auburn Avenue and even life here before traffic jams on the interstates.

In your community

Annual Woofstock event in Suwanee

Volunteering in Atlanta

Learn how to volunteer in Atlanta and north Georgia, browse volunteer events and search local groups who need volunteers in the arts, community, food programs, housing, animal rescue and more.

Top news now from the AJC