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Posted: 12:34 p.m. Wednesday, Jan. 30, 2013
By Nedra Rhone
Another year brings another round of designer retail collaborations -- along with questions about their popularity.
Is the end near? Are consumers on collaboration overload?
Once considered an entry point for consumers who couldn't afford the high-end lines of major designers, many collaborations now seem to function more as a promotional tool for little known brands. Judging from the number of upcoming collabs, it is still a valuable marketing tool for some designers.
Here are some partnerships you can look forward to in the coming months:
Tomorrow: Sophie Theallet / The Limited (Part 2)
Theallet returns with a romantic collection of lace dresses, cardigans and accessories called the Valentine collection. Prices start at $25 for accessories.
This collection for juniors ages 13- 19 was designed to reflect the style of Lepore's daughter. L'amour Nanette Lepore features flirty dresses and casual sportswear ranging from $17 - $50 and is available now online.
Feb. 10: Prabal Gurung/ Target
The collection of women’s ready-to-wear and accessories including handbags, shoes and jewelry will be available for $13 – $200 at all Target stores and Target.com. Standout pieces include refined dresses, mixed-media skirts, edgy blazers and striking shoes.
March: Duro Olowu/ JCP
The seasonal collection features fashion and home items from Nigerian-born, London-based designer Duro Olowu. Apparel and accessories for women and home goods including dinnerware, stationery and décor items will range in price from $10 to $100 at most jcpenney stores and jcp.com.
March/April: Diane von Furstenberg/ GAP Kids
The second collection from DVF for GapKids hits stores soon. The designer translates her designs into kid appropriate gear sold in select GapKids, babyGap and DVF stores globally and online at Gap.com.
April: Derek Lam/ Kohl's
Lam's capsule line, inspired by Rio de Janeiro, follows the first Kohl's DesigNation collection from Narciso Rodriguez. The collection will feature women's apparel in a range of colors and prints and will cost between $36 and $98.
April 14: Kate Young/ Target
Kate who? Stylist Kate Young, who counts Natalie Portman among her clients, is releasing a limited edition collection of special occasion dresses for day and evening. Apparel starts at $30 and jewelry, handbags and shoes start at $15.
May 5: Sam & Libby/ Target
This brand is re-launching at Target with 20 styles of contemporary women’s footwear starting at $25. The collection includes everything from sandals and flats to patterned wedges and pumps and will update each season.
Late May: Milly/ Banana Republic
The 60-piece collection for men and women launches at select Banana Republic retail locations. It features maxi dresses, mini-skirts, and shorts for women and polos, woven tees and shorts for men, as well as jewelry and accessories. Prices range from $25 to $175.
Nedra Rhone finds and shares tips on money, deals and consumer issues in metro Atlanta for the AJC.
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