"As technology continues to target a younger audience and big boy toys are really grabbing a larger part of the market share. The battle to create the hottest toy is becoming more and more competitive. And believe it or not there is a method behind the madness." When you make a toy with a Wow factor you make a toy that people want to play with. Richard North, CEO of Wow!Stuff says it takes creativity and excitement to invent the must-have toy.