15-cent Steakburger on sale for 3 hours Friday

Atlanta-area Steak ‘n Shakes are rolling back the clock on prices to celebrate the chain’s 75th anniversary and give customers a break in a tough economy.

On Friday, between 8 a.m. and 11 a.m., Atlanta-area outlets will sell the single Steakburger for 15 cents, the cost in 1934. After the initial offer, the single Steakburgers will be 75 cents all day, every day through March 29.

Also on Friday, the first 75 guests at each of the 20 Atlanta-area locations also will get a VIP card providing them a free combo meal each month for a year.

While a nice gesture by Steak ‘n Shake, the offer likely won’t impress diehard Chick-fil-A fans. For every new store it opens, Atlanta-based Chick-fil-A provides the first 100 guests enough coupons to get a free meal each week for a year.