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Updated: 10:12 a.m. January 13, 2009

Shane Co. jewelry store files for bankruptcy

Associated Press

Tuesday, January 13, 2009

DENVER — Now, you have a friend in bankruptcy court. Shane Co., the jewelry retailer that operates four stores in metro Atlanta, has filed for Chapter 11 bankruptcy protection, saying the business suffered a disappointing holiday season.

The company said it plans to continue business without interruption while it executes a restructuring plan. The metro area stores are in Alpharetta, Duluth, Kennesaw and Morrow.

JOHN SPINK / jspink@ajc.com

Employees arrive to work early Tuesday at the Shane Company in Duluth at 3300 Steve Reynolds Boulevard. The company said customers would see little change as it restructures its debt.

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The Colorado-based company is known for the distinctive radio ads and the tagline “Now, you have a friend in the diamond business,” delivered in a nasal monotone by CEO Tom Shane.

The company filed paperwork Monday in U.S. Bankruptcy Court in Denver and asked to be able to continue paying its 542 employees in stores in 14 states, including two stores in Colorado. The court filings show the company has between $100 million to $500 million in estimated assets and liabilities.

“The severity of this past holiday season dramatically impacted existing liquidity requiring the Company to seek this bankruptcy protection,” Shane said in a written statement. “I am confident that this action will guarantee that our customers will continue to enjoy the top-notch service, expansive selection, and unbeatable prices that they have enjoyed since the days of my grandfather.”

The company listed about 6,000 creditors. Its largest creditor was listed as New-York based Dison Gems Inc., with about $4.7 million, with the 20 largest unsecured claims totaling $26.2 million, according to court documents.

Besides Colorado and Georgia, Shane Co. also has stores in California, Washington and Indiana.

Comments

By Mad Customer

Jan 22, 2009 10:50 AM | Link to this

Shane Co. can no longer be trusted

If a company has a huge sign that says "60-day return guarantee" and then it refuses to honor that policy then how can any customer trust them? They will only offer to give store credit, yet they are trying to figure out how to get out of the debt they have. I was directly affected by this on a purchase I made for the holidays and I will never do business with Shane Co. again.

I never had a friend in the diamond business I only had a business man with a catchy line waiting to rip me off.

Now you have another crook in the diamond business

Now you have a friend that doesn't give a ****

Now you have a monotone nasaly tagline that can't be used

Now you have a diamond that you can't return

Now you have a lie for a return policy

Now you have a friend that is hurting and decides to screw over the little guy

Now you have a STORE THAT IS ABOUT TO CLOSE AND NOT HONOR THE STORE CREDIT THAT WE GAVE YOU SINCE WE WON'T REFUND YOUR MONEY. WE JUST HOPE THAT YOU SAVE THAT STORE CREDIT FOR LONG ENOUGH THAT WE CAN GET OUT OF THAT.

Now you have the end of my comment

By QualityAssurance continued

Jan 14, 2009 6:42 PM | Link to this

If you truly want quality for the amount you are spending, like everyone does, go to Cosco (which marks their jewelry items up only 12% over wholesale prices) or Brown & Company (which sells quality for the same price as some midgrade and lowgrade retailers) or Tiffany's (which has added high luster silver that is beautiful and now has all price ranges in stock). Tiffany's gold items are 18K and pricewise they are equivalent to what lowgrade and midgrade retailers are selling their 14K gold pieces for. The greedy stores who sell way below substandard merchandise that buy it from places probably that are going out of business need to be out of business themselves. There is so much junk out there and synthetic stuff that have high price tags on it. If retailers would be ethical and put the correct price on the junk, maybe they would move it. But instead they want to sell the junk and high prices and that is why it is not moving. Because consumers know junk. People who buy fine jewelry are like people who buy nice cars. You can't sell a Chevy for a Jaguar price and expect people to pay it.

By QualityAssurance

Jan 14, 2009 6:35 PM | Link to this

Bssically, the reason the sales were down during Christmas is that the educated consumer is getting tired of not getting quality for the price. Retailers just do not get it that consumers are smarter than they think they are. When consumers feel like spending a large amount of money for an item, they want quality. The retailers who are going out of business need to be out of business because they are greedy and want more profit for the buck.

By Come on now...

Jan 14, 2009 4:38 PM | Link to this

My family member actually works for Shane Company and I have to say in the ten years they have been a retail manager they have never had a better working experience then Shane Company. They take care of their customers and employees. The only thing they ask is their employeeŭs to give 100%. They are not driven by commission or taught sales tactics like most of the other jewelry stores. Some of which are mentioned in here like D Geller and Sons. Who (in my opinion having shopped there) are some of the worst tactical sales people in retail. From what I have read online (and there is a lot more to the story then what the AJC has reported in this article), the company is going to do its very best at restructuring and is not going out of business. They have hired a restructuring officer and will hopefully come out of this for the better. For those who are writing on this blog you should read everything about the story before opening your mouth. From what I read Mr.Shane is owed $20 that he has personally lent the company over the past couple of years. This makes him the largest debtor and not the gem company in NY. Perhaps all of the negative posting in this forum proves people have nothing better to do then complain.


By New name, same company

Jan 14, 2009 12:56 PM | Link to this

I hope he learns from this and doesn't just paint and redesign his stores, register the company under a new name like others do, and continue those radio advertisements. Hopefully, he will spend what money he can on good management advisers (like Delta did) and re-do his whole tiresome drone and come up with a truly better organization and marketing plan. It looks like he has lost his credibility as far as buying direct from Antwerp goes.

By Can we listen in peace now?

Jan 14, 2009 12:48 PM | Link to this

Now certainly you would think that he would discontinue the radio advertisements to save money . . . .

By The Value of Fine Jewelry

Jan 14, 2009 12:38 PM | Link to this

The value of fine jewelry is that jewelry softens a woman and makes a woman look like a lady. Certainly, we can agree that women in our society need this now more than anything, to go back to looking like ladies. Also, men are instantly attracted to a woman who softens her appearance by wearing jewelry. It is a subconscious thing for them, but it works! Ladies, add pretty pieces to your wardrobe and see how it works!

By Now is truly the time to buy jewelry

Jan 14, 2009 12:31 PM | Link to this

With Valentine's Day and Mother's Day coming in the following months, not to mention birthdays and anniversaries that may be inbetween, women in America can have fine jewelry at reasonable prices. You should now be able to buy fine jewelry from jewelry stores at department store fashion/costume jewelry prices. Haggle price. They will sell to you at your price before you leave the store. Have you noticed how much fashion/costume jewelry has gone up? If you are buying it at high prices, you need to go check out the low prices of fine jewelry. You will get more quality for practically the same money NOW.

By Valentine sale

Jan 14, 2009 12:24 PM | Link to this

Maybe this Valentine's Day, you can buy her a diamond for the price of chocolates at the Shane Company!

By Time to buy!

Jan 14, 2009 12:19 PM | Link to this

The best time to buy jewelry is the third or fourth week of the month when managers have to closeout their sales for the month and turn them in to their regional managers. They will sell for as low as they possibly can to meet their quota. You will get your best buy. Haggle for a while back and forth, but you will get it. They want sales desperately.

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