Tebow signs 3-year deal with Jockey

By Staff

For the AJC

Tim Tebow: Boxers or briefs? Maybe both, as Tebow, the former Heisman Trophy winner from Florida and a rookie quarterback with the Denver Broncos just signed his first major endorsement deal, with Jockey.

Jockey, Jockey Tim Tebow in Jockey ad.

• Mark Bradley »

  A cold truth revealed: The Braves’ pitching isn’t good enough

• Jeff Schultz »

  Braves suddenly lack pitching, defense and a clue

Latest Georgia sports news »

• Follow @ajcsportseditor | Others
• Heat run by Celtics in Game 1
• Boxer paralyzed in Ga. crash
• McCann returns
• Braves' losing skid reaches 8, still winless on Mondays
• Football playoff to dominate SEC talks
• Atlanta sports TV listings

"Tim is a highly gifted athlete with a positive attitude and an admirable character," Jockey chairman and CEO Debra S. Waller said in a statement. "We at Jockey see a very bright future with Tim, and believe that he is an excellent representative for the brand."

Tebow will be featured in Jockey's catalog, TV and print advertisements and on jockey.com. Jockey and Tebow will also collaborate on content for social media platforms, according to a statement from the apparel maker.

Tebow had previously signed deals with Nike and EA Sports, but the three-year deal with Jockey is believed to be much larger than those.

Tebow said in May that he had turned down several seven-figure deals because he thought they would be a distraction from football.

"I'm trying to work hard and not get my mind cluttered with all that," Tebow told the Memphis Commercial Appeal. "When it gets to the point when something needs to be presented to me, I see it. Right now, it's all ball for me."

Tebow led the entire NFL in jersey sales for the month of April. Terms of the Jockey deal were not disclosed.