Athens — Georgia coach Mark Richt plans to blog Sunday. Sometime between now and then he’ll have to figure out exactly what that is.

“I don’t even know what a blog is, to be honest with you,” Richt said with a laugh Thursday afternoon.

Earlier in the day, the Georgia Athletic Association launched its new Web site, MarkRicht.com. With it, Richt now joins the ranks of most college football head coaches in that he has his own Web site.

What exactly he’s supposed to do with it, Richt said he doesn’t really know.

It’s a slickly produced Web page with a lot of music and video. But the Web site focuses much more on Georgia than it does Richt. Its thinly veiled purpose is as a recruiting tool, Richt acknowledged.

“We hope recruits and their families look at it,” Richt said before the No. 2-ranked Bulldogs practiced Thursday. “We want to keep it fresh and updated. We hope our fans look at it, too. And maybe anybody that’s not a fan and might want to be a fan of Georgia football.

“It’s called MarkRicht.com, but it’s obviously an awful lot about Georgia football. It’s slick. It’s good and we hope it’s going to get better.”

The Web site was designed by a company called Bluechip Athletics Productions with input from Josh Brooks, Georgia’s assistant director of football operations.

“I hear that you more you blog and keep it fresh weekly, more people may be inclined to keep up with it,” Richt said. “So we’re going to try that.”

But Richt said he doesn’t plan to spend too much time on it. He said he would sit down with Brooks for about 15 minutes on Sundays and answer his questions, and Brooks will download his answers.

“Whether it’s going to be a video blog or a text blog I don’t know,” he said. “I don’t think it’s going to be set up where [fans] can respond. I hope not. That’s all I need.”