The Falcons will raise ticket prices between, "$5 to $10 per game" or $50 to $100 per seat depending on location, according to a letter obtained by the Journal-Constitution that was mailed Wednesday to season ticket holders.

Rich McKay, the team's president and general manager, signed the letter.

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Since the Falcons have sold out 32 consecutive games and have a waiting list for season tickets, the price increase affects every ticket for all 10 games - two in preseason — at the 71,228-seat Georgia Dome. The price hike is less than previous increases and brings the Falcons to the league average in terms of ticket pricing, McKay wrote.

The season ticket letter was mailed on the same day NFL owners met in Dallas to vote on the approval of an extension of the labor agreement with the players' union. A major sticking point was infighting among the owners over revenue streams — ticket sales among them — and how those are calculated and to be shared.

"The Falcons are committed to ensuring that our fans enjoy the entire game-day NFL experience," Falcons executive vice president of marketing Dick Sullivan said through a team spokesman. "To maintain our competitiveness both on and off the field our ticket prices must be competitive as well. We still have one of the lowest season ticket prices in the NFL and our average price is now in line with the league average, which we feel is the appropriate place for us to be."

Pricing figures were not included in the letter. However, each ticket holder was mailed secondary literature as exact figures based on specific pricing plans.

The price increase comes after the Falcons, a 2005-06 preseason Super Bowl contender, lost six of their final eight games to finish 8-8 and out of the playoffs.

Of the seven-paragraph letter, the first five paragraphs are dedicated to expressing disappointment over the team's performance, the team's plans to improve and the Falcons' gratitude for their fan support.

"Last season didn't end the way any of us wanted it to end, but I can assure you that we are dissecting and analyzing every facet of our on-filed performance to learn from in and continue to improve," McKay wrote.