Atlanta-based SunTrust Bank has reached a deal to put its name on a new Turner Field seating section designed to appeal to the Braves' more affluent fans.

The multi-year deal, confirmed by SunTrust and the Braves, gives the team a naming-rights partner for the swanky club-type area currently under construction in the arc behind home plate.

The new section, scheduled to be completed by the start of next season, will include 158 seats closer to the action than any others at Turner Field. The seats will come with such amenities as unlimited food and beverage, valet parking, a private stadium entrance and access to a 5,000-square-foot lounge being built adjacent to the Braves' clubhouse.

The seats also will come with a steep price tag: as much as $300 per game or $24,900 per season.

The Braves deferred questions about the length and financial terms of the naming-rights deal to SunTrust, which said it "will not be disclosing specifics of either for proprietary reasons other than to say it is a multi-year deal."

The Braves said a final decision has not been made on the exact wording of the name the bank has bought. "SunTrust Club" and "SunTrust Dugout" are possibilities.

Braves executive vice president Derek Schiller said the deal represents a "natural" pairing of "two great Atlanta brands," the Braves and SunTrust.

The Braves' "high level of performance on the field and their service to the community is consistent with our philosophy of serving our clients' financial needs and supporting the communities where we live and do business," Jenner Wood, chairman, president and CEO of SunTrust Bank's Central Group, said in a statement e-mailed to the Journal-Constitution.

"This unique opportunity will provide fans an unparalleled view and game day experience while providing SunTrust with equally unparalleled marketing opportunities within a first-class sporting venue," Wood said.

Because of the seats' proximity to home plate, SunTrust signage will be prominent on television coverage of games as well as in the stadium, Schiller said.

He said the deal also will deliver to SunTrust "a great opportunity to put their brand in front of a very high level of Braves fans."

"The people filling these seats are going to be the CEO's, the movers and the shakers," Schiller said. "It's an elite group of fans."

The first of three rows of seats in the new section will be about 43 feet from the plate, about eight feet closer than the front row had been previously. Seats in the front row will cost $300 per game and seats in the other two rows will cost $275 per game, all amenities included.

A stairway will connect the oversized, cushioned seats to the private lounge being built underneath the stadium. The seat holders will enter and exit the stadium on the service level, same as Braves players do. Flat panel TV monitors will be mounted on the knee wall in front of the first row.

Schiller said "upscale" food offerings, as well as traditional ballpark fare, will be available in the lounge and from waiters working the seats.

The Braves are marketing the seats on multi-year leases to both corporate and individual customers. Schiller said "well over 50 percent" have been sold.

The project is the latest in a series of changes at 11-year-old Turner Field, which in recent seasons has added the massive high-definition video board in center field and the Cartoon Network-themed entertainment area in the entry plaza.