Weather Channel turns to rock

The drippy smooth jazz that for years has played in the background of the Atlanta-based Weather Channel’s “Local On the 8s” segments has been replaced with soft rock songs people can actually hum instead of going numb.

“I think we’ve been doing an injustice to our viewers playing, for the lack of a better word, elevator music on the segments for all these years,” said Geoffrey Darby, the cable network’s new executive vice president of programming, Thursday.

The old sound was so popular, the network released a CD of “Weather Channel Smooth Jazz” that went to No. 1 on Billboard’s Current Contemporary Jazz Album Chart. But all that smoothness let the programming slip too far into the background. This wasn’t great for the audience or the network’s advertisers who prefer viewers who are awake.

“People would have it on but they wouldn’t be watching and they wouldn’t be listening,” said Darby, who pushed for the change after joining the network in February. “We wanted music that would get their attention —- and this has.”

Now, instead of hearing Spyro Gyra in the background while the announcer is intoning the latest local update (“Sunny and 75”), listeners hear tracks from the Rolling Stones (“Can’t You Hear Me Knocking”).

Darby said the new sound can’t be thematically intrusive. So don’t expect the Doors’ “Riders on the Storm” with the next tornado alert.