ATL logo outlives its Brand Atlanta family

There’s so much about Brand Atlanta that left —- or maybe never entered —- the local lexicon.

The city’s multimillion dollar, multiyear ad campaign really never caught on, at least not like the “I love N.Y.” juggernaut.

Remember that Dallas Austin song? Didn’t think so.

How about the original slogan —- “Everyday Is An Opening Day” —- all awkward with vowels? Maybe it was forgotten even before it was changed to “City Lights, Southern Nights.”

Even the Brand Atlanta organization itself was recently disbanded for lack of funding.

But one part of Brand Atlanta, which some said looked like a hurricane, will live on: The logo.

The logo features concentric circles around the letters ATL.

The Paradies Shops, an airport concessionaire based in Atlanta with 500 shops at airports far and wide, recently signed a licensing agreement to use the logo.

At Hartsfield-Jackson International Airport, Paradies hopes tourists and locals will gobble up city-branded goods at a Concourse A shop called Atlanta.net. The name is a nod toward the Atlanta Convention & Visitors Bureau’s Web page.

The store will sell Atlanta “trademarked” shirts, hats, mugs and even shot glasses at the airport.

There will also be new ads near the airport’s MARTA entrance with locally known folks such as music star Ludacris, chef Alton Brown, Spanx founder Sara Blakely and CNN founder Ted Turner.

Looks like the logo will have the last laugh.