The Golden Carrot Award

Company gives workers massages, nutrition counseling


The Atlanta Journal-Constitution
Published on: 05/21/08

When Kylie Craig received the benefits package from her new employer, she expected to read the standard information about vacations, 401(k) plans and sick days. What she didn't expect to see was quarterly massages and nutrition counseling.

"Work/life balance was really valued," said a surprised and pleased Craig, 22, who joined Shira Miller Communications in September as an account coordinator. "Shira doesn't just give you lip service."

Jessica McGowan / AJC
In Dunwoody, licensed nutritionist Ilana Katz holds a lunch and learn about summer eating for employees, including (from left) Shira Miller, Kylie Craig and Sarah Brown at Shira Miller Communications.
 
Jessica McGowan / AJC
Handouts given during a lunch and learn session earlier this month at Shira Miller Communications. Miller gives her employees complimentary visits to a nutritionist, healthy snack options at work and quarterly massages to help them maintain a balanced lifestyle
 
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In December, Craig met with the nutritionist, who measured her body fat, suggested a meal plan and offered nutritious recipes. Returning every two weeks, Craig became more aware of her eating habits, improved her cooking selections and lowered her body fat.

In addition to massages and regular sessions with the nutritionist, the four employees receive CDs of personalized workout music and are allowed to leave early for the gym. The office kitchen is stocked with healthy snacks including fruit and popcorn. Smoothies are a weekly treat.

When Shira Miller launched the firm in 2001, she wanted to become the kind of employer she always dreamed of having. Part of the commitment was making her employees feel appreciated.

"I wanted to go deeper," said Miller, 41, who lost 50 pounds in 1992 by adopting healthier eating habits and committing to an exercise routine. "If they want to feel their best, I can give them the tools to do so."

Miller's transformation was sparked by a friend dragging her to the gym for a step aerobics class. Wearing her boyfriend's shorts (because she had none of her own), Miller said she was the "biggest girl in the class" and exhausted when it concluded.

"I got through it and felt like a million bucks," said Miller, who dropped from 175 to 125 pounds. Afterward, she joined the gym, gave up chocolate and caffeine, and increased her water consumption. Her energy level soared, and she looked and felt better.

Now, Miller is trying to help her employees do the same.

Said Craig: "Some people change their lifestyle and don't worry about others along the way. [But], she's created an energetic and healthy work environment that not only inspires her employees, it helps them produce better work results, too."

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