Q: I watched the Super Bowl, and I never saw the Budweiser ad with the foal. I talked to about six people who also watched the game, and they never saw it as well. When did it run?
— Kathy Gestar, Duluth
A: Anheuser-Busch’s commercial showing a horse trainer and a Clydesdale that grows up to join the beer maker’s iconic wagon-pulling team of horses — and their subsequent reunion — ran in the third quarter of Super Bowl XLVII. It was rated the top commercial of the Super Bowl by USA Today’s Ad Meter, which was comprised of 7,619 panelists. Budweiser conducted an online contest to name the foal, which was born Jan. 16 at the company’s Clydesdale ranch in Missouri. She is now called “Hope.” Budweiser ran a one-minute commercial during the Super Bowl but posted a longer version on YouTube at www.youtube.com/watch?v=wPG7PcI67dE.
Q: I noticed many commercials during the Super Bowl were promos for CBS shows. Is this because they were unable to sell the spots to paying sponsors?
— Michele McRainey, Smyrna
A: CBS sold out of all of the available commercial time by Jan. 7, with advertisers paying an average of $3.7 million to $3.8 million for 30 seconds of time for Super Bowl XLVII. CBS said some advertisers paid more than $4 million. Typically, there are 60-70 half-minute ad slots for every Super Bowl, plus promotional spots for the network carrying that year’s game, according to The New York Times.
Andy Johnston wrote this column. Do you have a question about the news? We’ll try to get the answer. Call 404-222-2002 or email email@example.com (include name, phone and city).