Part sporting event, part social phenomenon and part traffic jam, the NCAA Final Four will occupy downtown Atlanta until Monday. You won’t be able to hoist a 3-pointer without hitting someone connected to college basketball’s annual pageant.
The story you're reading is premium content and is accessible to all AJC subscribers on our new premium website, MyAJC.com. Simply login to get total access to this story and all in-depth content from our print edition plus more. A condensed version of this story is available to all online readers on our free website, ajc.com. Look for this symbol on ajc.com to denote premium content.
Enjoy expanded coverage of college football for UGa, Tech and the SEC, with our SEC Insider, covering all Southeastern Conference matchups and articles by AJC staff and regional newspapers that cover the SEC.