Addressing mounting criticism over privacy, Facebook CEO Mark Zuckerberg admitted in a Monday column that "we just missed the mark" and promised that "a simpler way to control your information" will arrive soon.
Zuckerberg's column appears in the Washington Post.
"In the coming weeks, we will add privacy controls that are much simpler to use," he wrote.
Zuckerberg went further in an email to tech blogger Robert Scoble, saying "we made a bunch of mistakes" and "I want to make sure we get this stuff right this time."
Facebook, which has more than 400 million users, has taken a lot of heat for recent changes that limit what users can keep private. In a recent survey, 60 percent of respondents indicated they were considering getting rid of their accounts due to privacy concerns.