It's becoming increasingly evident the slaying of Russell "Rusty" Sneiderman was carefully planned.
Sneiderman, 36, was shot multiple times just after 9 a.m. Thursday in the heart of bustling Dunwoody Village after dropping off his 2-year-old son at preschool. Despite that, investigators have yet to locate any surveillance footage that would lead them to the suspect.
And while they've interviewed several people who heard the gunfire and caught a glimpse of the getaway car, no one witnessed the actual shooting, Dunwoody Police Chief Billy Grogan said. The GBI Crime Lab''s sketch of the suspect, released Friday, was based on information provided by a lone witness who got a good look at a bearded man speeding off in a silver, late model Dodge minivan, minus a tag.
"This was a cold, calculated murder," Grogan said Monday. "We're asking for the community's help in finding Rusty's killer."
Dunwoody police on Wednesday said they have set up an anonymous tip line where people can leave information online or by sending a text message. The police are using a web-based program called TipSoft that routes messages through a server to encrypt cell phone numbers before they reach the police.
Speaking for the first time since his younger brother's death, Steve Sneiderman announced a $10,000 reward for information leading to the arrest and prosecution of the Harvard graduate's killer.
"I can't fathom for a moment what would drive someone to do this," said Sneiderman, fighting back tears. "Our family has lost its brightest light and we don't know why."
Grogan said it doesn't appear Rusty Sneiderman and his killer exchanged words, though the last thing the businessman saw was a loaded gun. "He was shot multiple times at point blank range," said Grogan, adding that Sneiderman was hit from the front.
Sneiderman, who died en route to Atlanta Medical Center, had just dropped off his 2-year-old son off at Dunwoody Prep preschool. No children witnessed the slaying.
"My niece and nephew will never know their father," Steve Sneiderman said. "My sister-in-law lost an entire lifetime of dreams."
Sneiderman remembered his brother as a "big dreamer." "He was always thinking big," the elder sibling said. "To know my brother was to love my brother."
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