Lyft to be partner of Atlanta United, Falcons at Mercedes-Benz Stadium


Lyft to be partner of Atlanta United, Falcons at Mercedes-Benz Stadium

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AP Photo/David Goldman
The ceiling of the Mercedes-Benz Stadium, the new home of the Atlanta Falcons football team and the Atlanta United soccer team, is seen in Atlanta, Tuesday, Aug. 15, 2017. The stadium will open to the public for the first time at an Aug. 26 Falcons preseason game.

Lyft has been named the official rideshare partner of the Atlanta Falcons and Atlanta United, AMB Sports & Entertainment announced Tuesday.

AMBSE and Lyft cited “shared company values and Lyft’s strength in Atlanta” as reasons for the agreement, according to a press release.  

Mike Gomes, AMBSE senior vice president of fan experience, said Lyft was “the natural option.”

“We have recognized that a growing number of our fans have already chosen Lyft for their ride share needs across Atlanta and we are thrilled by the value this will bring those coming to enjoy a game or event at Mercedes-Benz Stadium,” he said. 

The partnership includes wayfinding signage, designated pickup and drop-off zones and special offers. 

Sam Bond, general manager of Lyft Georgia, reiterated that agreement was a result of Lyft and AMBSE’s core values aligning.

“Mercedes-Benz Stadium was built around principles of social responsibility to the surrounding neighborhoods and environmental responsibility,” Bond said in the statement.    

AMBSE, a AMB Group subsidiary, is made up of the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium.

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Some of the technological advances include free Wi-Fi, 25,000 flat screens and an underground water system that will help prevent area flooding.
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