Lyft has been named the official rideshare partner of the Atlanta Falcons and Atlanta United, AMB Sports & Entertainment announced Tuesday.
AMBSE and Lyft cited “shared company values and Lyft’s strength in Atlanta” as reasons for the agreement, according to a press release.
Mike Gomes, AMBSE senior vice president of fan experience, said Lyft was “the natural option.”
“We have recognized that a growing number of our fans have already chosen Lyft for their ride share needs across Atlanta and we are thrilled by the value this will bring those coming to enjoy a game or event at Mercedes-Benz Stadium,” he said.
The partnership includes wayfinding signage, designated pickup and drop-off zones and special offers.
Sam Bond, general manager of Lyft Georgia, reiterated that agreement was a result of Lyft and AMBSE’s core values aligning.
“Mercedes-Benz Stadium was built around principles of social responsibility to the surrounding neighborhoods and environmental responsibility,” Bond said in the statement.
AMBSE, a AMB Group subsidiary, is made up of the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium.