Atlanta Kroger redevelopment may get tax break

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Atlanta Kroger redevelopment may get tax break

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The 725 Ponce project near the Atlanta Beltline by developer New City would feature a new Kroger store and and an office tower. The current Kroger store has the infamous nickname “Murder Kroger,” but the Cincinnati-based grocer has tried in recent years to re-brand it as the “Beltline Kroger.”

The city of Atlanta’s economic development agency will consider a tax break this week for the redevelopment of the Ponce de Leon Avenue grocery store known as “Murder Kroger” near the eastside Beltline trail, according to a meeting notice.

Developer New City plans an office tower over a new 60,000-square-foot Kroger store at 725 Ponce de Leon Ave. near Ponce City Market.

The $155 million project, announced in January, would replace an existing Kroger outlet with the infamous nickname that the Cincinnati chain has tried to re-brand as the “Beltline Kroger.”

The matter is slated for debate at Invest Atlanta’s monthly board meeting Thursday.

Invest Atlanta documents put the value of the tax abatement at nearly $7.4 million over 10 years. A city document said about 1,900 retail and office workers will eventually be based in the new development.

The documents said the project is estimated to have a $221 million economic impact to the region.

The store got its notorious moniker sometime after a 1991 crime at the property and the name has stuck, including inspiring a song by the same name by the band Attractive Eighties Women, the AJC previously reported.

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