Atlanta-based Turner Broadcasting System said it will unveil a health and wellness entertainment brand in June.
Turner said the “Upwave” brand will begin with upwave.com, a website that will emphasize fitness, nutrition, stress management, sleep, relationships and other aspects of healthy living. The site will also offer personalized content.
The advertiser-supported website will be headed by Molly Battin, senior vice president and general manager of upwave.
Upwave will expand to other platforms to promote healthy living, including Turner’s cable TV system, mobile apps, live events and social media, the company said.