Sprite, produced by Atlanta-based Coca-Cola, is releasing a limited-edition 12-ounce collectible soft drink can in Florida that salutes Miami Heat forward LeBron James.

The company said the specially-marked cans commemorate the Heat’s back-to-back NBA championship wins in 2012 and 2013. They will feature a rendering of James along with the message, “Congrats to LeBron James, Back-To-Back Champion.”

The 6-foot-8 NBA Finals MVP and Sprite have had a marketing relationship since 2003.

James’ endorsement portfolio is reportedly worth more than $40 million annually, according to ESPN, which recently wondered aloud why James was not appearing in more national ad campaigns.

In addition to endorsements with Coca-Cola, James’ portfolio includes deals with Nike, Samsung, State Farm and McDonald’s, ESPN reported