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Posted: 1:39 p.m. Thursday, Jan. 30, 2014

Coca-Cola, Pepsi take different sports sponsorship paths

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By Leon Stafford

The Atlanta Journal-Constitution

Coca-Cola and Pepsi spend millions every year on major sports events, but they focus their efforts in different ways.

For example, Pepsi is going all out at today’s Super Bowl contest with a slew of commercials, product promotions tied to the Big Game and sponsorship of the half-time show.

Coca-Cola is investing in the Super Bowl too, with two ads ready for the nation’s most-watched show. But the Atlanta-based beverage giant is saving its real thunder for the Winter Olympics in Sochi, Russia, which begins Thursday.

There, Coca-Cola is a title sponsor and will have billions of eyeballs around the world on its products for two consecutive weeks.

Read the complete story on the premium website MyAJC.com.

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