Frequent fliers may soon be able to get miles just for parking at the airport.
Hartsfield-Jackson International is launching a program to award miles on
certain airlines for parking in airport lots or shopping or eating at
concessions. The idea is to boost travelers’ spending at the airport and
compete with off-airport lots.
The airport is seeking Atlanta city council approval for a $135,000
single-source contract for one year with Thanks Again LLC, based in the
Fayette County town of Tyrone, to launch the loyalty program.
The company already works with certain concessionaires at Hartsfield-Jackson
to offer miles. The partnership with the airport is aimed at broadening the
program to more concessions and to parking garages and lots.
The airport hopes to launch the program by September. Passengers would be able
to register credit cards for free to earn miles with Delta, Alaska, United
or Continental airlines or US Airways by shopping, eating or parking at the
airport, or to earn cash back, in addition to any regular credit card
The airport sees it as a way to improve customer satisfaction and to try to
boost revenue from passengers’ spending at concessions. The program also
gives the airport a way to send messages to its diverse mix of travelers and
generates information about spending patterns.
Arnaldo Ruiz, the airport’s assistant general manager for commercial
development, said the process involving credit card information is protected