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Wednesday, October 4, 2006
Ho, ho, ho: Hooters is coming to town
The Atlanta Journal-Constitution
They’re probably making lists and checking them twice.
Guess we’ll find out who’s naughty or nice.
Hooters is coming to town.
That’s right, the Howard Stern of restaurants is opening in Lawrenceville in early December. Looks like they’ll be hustlin’ hot food on Duluth Highway just before Santa’s sleigh bells start to ring.
All together now: Ho, ho, ho, hot wings.
For this frisky franchise, Lawrenceville is just one more red dot on their worldwide map of continents conquered. Atlanta-based Hooters of America, Inc. counts more than 435 locations worldwide and 25,000 employees including 15,000 Hooters Girls who wear next to nothing.
They also count on you to believe them to be big supporters of women’s rights. They make statements like a woman has a right to any job, be it Supreme Court Justice or Hooters Girl. And a woman has a right to use sex appeal for a job just like a top supermodel would, be it Naomi Campbell or Cindy Crawford.
They also say claiming Hooters exploits attractive women is as ridiculous as saying the NFL exploits men who are big and fast.
Surprisingly, I probably agree with most of these arguments, except for the very last. Who’s to say being scantily clad in an issue of Vogue is morally superior than being scantily clad in a restaurant?
Still, when the Hooters sign first appeared at the construction site near my house, my 11-year-old son asked me what it was all about.
“Huh?”
“What’s a Hooters?”
“What?”
“What’s a Hooters?”
I stalled, trying to think where would I begin this explanation. With a little twist on the children’s tale, The Owl and the Pussycat? Or with a quick story of the birds and the bees selling chicken wings?
But I said nothing. Why bother. In 10 years I’ll let him explain the virtues of this place to me. In the meantime, I don’t think they should bother having a Hooters children’s menu because I think customers should be at least 18.
Luckily for me, my son stopped asking about Hooters. He was more interested in watching the dump trucks clearing the last remaining mounds of dirt from the area than me trying to explain about the short shorts.
Is having women hustle hot food in too-tight T-shirts and shorty-short orange shorts degrading? Or does this even matter since we’re only talking about a restaurant serving seafood, sandwiches and chicken wings?
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