Home > Duluth.Talk > Archives > 2006 > November > 20
Monday, November 20, 2006
Forget Thanksgiving. Ready to shop?
The Atlanta Journal-Constitution
Forget about Thanksgiving. Are you ready for Black Friday?
Black Friday, which is the Friday following Thanksgiving, is a day longed for by both sellers and shoppers. It is the busiest shopping day of the year.
For countless Americans who are able to enjoy an extended Thanksgiving weekend shared with family and friends, it is a perfect segue into the official holiday season.
It is a day when millions of consumers begin their holiday shopping in preparation for the many holiday feasts, gatherings, and gift exchanges that will occur through the start of the New Year.
Many retailers use special early bird store hours, promotions, and coupons to lure bargain hunting consumers into their stores. For many businesses Black Friday sales are relied upon to give their year-end profit margins a boost.
“Black Friday was when retailers went from being unprofitable, or “in the red,” to being profitable, or “in the black”, at a time when accounting records were kept by hand and red indicated loss and black profit”, says Melody Vargas who is the guide to the retail industry at About.com.
A savvy holiday marketing tool that I received in my email from Mill Creek Specialty Shop offers sage shopping advice that I want to pass along:
SHOP WISELY: Know who you’re dealing with. Protect your privacy. While online order only on a secure server. Guard your online password. Pay the safest way
KNOW YOUR RIGHTS: Check the refund and return policy. Read the fine print. Check delivery dates. Review warranties.
GET THE BEST DEAL: Compare prices. Check shipping and handling fees. Order early to allow plenty of time for shipment and delivery. Keep Good Records. Track your purchases. Keep receipts & website printouts.
Have a Happy Thanksgiving!
Will you participate in the Black Friday frenzy? As a consumer? As a retailer or employee? Or both?
What advice do you have for smart and safe holiday shopping?
Permalink | Comments (3) | Post your comment | Categories: Beni Dakar
