TO OUR READERS, FROM EDITOR JULIA WALLACE
Coming changes in the AJC
Saturday, March 07, 2009
• The stand-alone Sunday Business section will remain, but the Tuesday-Saturday Business section will no longer be a separate section. It will become part of the A section Tuesday-Saturday.
This was a difficult decision. After all, Atlanta is a business town. We will work hard to retain our strength as the premier place for local business news, while offering highlights from the national and international scene.
We will organize the A section into chapters — first nation and world, then business and then opinion. The business chapter will begin with a full page heavily devoted to local business.
On additional pages, we will keep the very popular national and world business briefs package along with Wednesday’s list of local CD yields. We also will keep the markets page, with the stock listings as well as some of the other current features. The largest loss will be some of the national business stories we now run. This begins Tuesday.
Beginning Sunday, March 15:
• The TV preview section will become an eight-page full-color tabloid. It will have daily and weekend grids and a short list of best bets. The new product will be significantly less expensive for us to provide because it is printed on our own presses and uses less paper. We know that the current TV book will be missed by a relatively small, but loyal, group of readers. In other cities, they have come to like new full-color grids — such as those we will offer — and we hope the same will be true of readers here.
• The three Sunday feature sections — Living & Style, Arts & Leisure and Travel — will be combined into one section, called Living & Arts. This new section will be significantly larger than each of the current feature sections, but it will have fewer pages than their combined total. We know some readers prefer separate feature sections, but others said they liked having a combined section. The key for most was maintaining the mix of topics. We have worked to do that.
• The two comics sections will be combined into a six-page comics section. We will lose three of our current 38 Sunday comics, “Frazz,” “DeFlocked” and “Night Lights and Fairy Flights.” The comics we are cutting are among those with the lowest readership, according to a recent survey.



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