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Tuesday, October 28, 2008
Are Burgers the Next Craze?
The Atlanta Journal-Constitution
ARE BURGERS THE NEXT BIG THING? Photo courtesy of Hardee’s
With Flip opening soon, and The Counter already open in Roswell, it’s becoming apparent that boutique burgers have arrived.
The Counter’s concept greets you with a clipboard and allows you to have it your way — with over 300,000 combinations derived from four different meats (one veggie, actually), 12 types of cheese, 28 toppings (including dried cranberries, fried eggs and carrot strings), 18 sauces and three types of buns. It’s cool, candid and casual, easy on the eyes and pocket book.
Flip will go a little more gourmet, with custom-made milk shakes (like Krispy Kreme flavored) and upscale, unctuous meats and toppings — all designed by Richard Blais of Top Chef fame.
My jury is out, but with the economy in the state it is, this comfort-crazy, gastro-pub-inspired, inexpensive food phase might catch on big. Is it trend, or fad?
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