Home > Table Talk > Archives > 2008 > January > 08
Tuesday, January 8, 2008
Have Your Cocktail and Drink It, Too
The Atlanta Journal-Constitution
photo: Jeff Moore
Yet another list for endings and beginnings is the Roper Reports summary of findings for alcohol consumption in the United States. GfK Roper Reports Worldwide, an independent consulting firm that specializes in consumer behavior, has listed its findings for 2007, and with few exceptions, the results are not that surprising.
Vodka, for instance, is the most popular liquor among American adults 21 and over. Out of the 54% of of adults who drink, 25% of them prefer vodka to any other liquor. Why? My guess is that vodka is flavorless and can be mixed with almost anything.
Beer floats to the top of the findings, though, as the most popular alcoholic bev; it’s also — shockingly (NOT) — consumed by more men (48%) than women (26%). Guys love to drink it while watching sports games or at parties, but its also ordered more at bars in general, rather than liquor. Glad they spent money on those findings…
The most interesting finding is that Americans apparently find it more appealing to drink at a friend’s house than at our own: 58% of adults polled felt more comfortable drinking at a friend’s house than the 47% who might drink at home with their families. Hmmm….. What do you think?
Permalink | Comments (1) | Post your comment | Categories: Dining
Fast food takes a cue from YouTube
The Atlanta Journal-Constitution
Chick-fil-A is promising 40 months of free food to the winner of its Biggest Fan Video Contest, which wraps up at midnight Jan. 15.
Frito-Lay is trying to boost Cheetos’ appeal to adults with a new ad campaign that combines scratchy video, fake news reports and a shadowy Orange Underground that’s touting cheese puffs for the college unification bowl.
Burger King tried a viral scheme with its Subservient Chicken, launched to promote new chicken sandwiches. It’s another shadowy site that lets users type in commands for a giant chicken to perform, sort of like, well, web sites that company policy prohibits using company computers for or even mentioning.
Even Delta has dipped its wings in online video, with a SiteSeer travel contest last year that paired professional video editors with travelers to put together the most compelling look at various Delta destinations in just two minutes.
Some companies offer premiums for looking and voting, like Delta awarding SkyMiles for SiteSeer votes. Others offer lame video and promise nothing more than a way to kill a few minutes.
What’s the coolest online food or travel video offerings out there? Who’s offering good premiums for viewing? Which ones are a waste of time?
Permalink | Comments (3) | Post your comment | Categories: Food
.JPG)
-1.JPG)
Services »
