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DEL.ICIO.USFast food takes a cue from YouTube
The Atlanta Journal-Constitution
Chick-fil-A is promising 40 months of free food to the winner of its Biggest Fan Video Contest, which wraps up at midnight Jan. 15.
Frito-Lay is trying to boost Cheetos’ appeal to adults with a new ad campaign that combines scratchy video, fake news reports and a shadowy Orange Underground that’s touting cheese puffs for the college unification bowl.
Burger King tried a viral scheme with its Subservient Chicken, launched to promote new chicken sandwiches. It’s another shadowy site that lets users type in commands for a giant chicken to perform, sort of like, well, web sites that company policy prohibits using company computers for or even mentioning.
Even Delta has dipped its wings in online video, with a SiteSeer travel contest last year that paired professional video editors with travelers to put together the most compelling look at various Delta destinations in just two minutes.
Some companies offer premiums for looking and voting, like Delta awarding SkyMiles for SiteSeer votes. Others offer lame video and promise nothing more than a way to kill a few minutes.
What’s the coolest online food or travel video offerings out there? Who’s offering good premiums for viewing? Which ones are a waste of time?
Permalink | Comments (3) | Post your comment | Categories: Food
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By Jim Nasium
January 8, 2008 3:47 PM | Link to this
Today’s blog is a waste of time.
By jmb
January 8, 2008 4:44 PM | Link to this
I agree. They should fire everyone and start over at AJC.
By H from Marietta
January 8, 2008 5:36 PM | Link to this
lol…