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DEL.ICIO.USHave Your Cocktail and Drink It, Too
The Atlanta Journal-Constitution
photo: Jeff Moore
Yet another list for endings and beginnings is the Roper Reports summary of findings for alcohol consumption in the United States. GfK Roper Reports Worldwide, an independent consulting firm that specializes in consumer behavior, has listed its findings for 2007, and with few exceptions, the results are not that surprising.
Vodka, for instance, is the most popular liquor among American adults 21 and over. Out of the 54% of of adults who drink, 25% of them prefer vodka to any other liquor. Why? My guess is that vodka is flavorless and can be mixed with almost anything.
Beer floats to the top of the findings, though, as the most popular alcoholic bev; it’s also — shockingly (NOT) — consumed by more men (48%) than women (26%). Guys love to drink it while watching sports games or at parties, but its also ordered more at bars in general, rather than liquor. Glad they spent money on those findings…
The most interesting finding is that Americans apparently find it more appealing to drink at a friend’s house than at our own: 58% of adults polled felt more comfortable drinking at a friend’s house than the 47% who might drink at home with their families. Hmmm….. What do you think?
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Comments
By Rave Dome
January 9, 2008 4:39 PM | Link to this
Yeah, my kids look at me funny when i’m drinking at home. Plus my friends are turning me into a beer snob. Everytime i go over to my pals house i have another great craft brew. The Alagash is awesome. And i had some great Stephaner at that Brick stone pub. that place is alright with me.