Home > Table Talk > Archives > 2007 > December > 19 > Entry
DEL.ICIO.USNever say diet. It’s a lifestyle
The Atlanta Journal-Constitution
Kraft has quietly changed the name of its South Beach Diet line of frozen entrees, cereal bars and other foods modeled on Arthur Agatston’s successful diet plan. It’s now South Beach Living.
Now, you can say that they’re making a corporate statement about eating healthfully being a way of life, not the temporary switch that “diet” suggests. Or you could infer that Kraft is concerned that having “diet” featured so prominently might discourage buyers. (South Beach was listed as the hottest new product of 2006 by Information Resources, a market research firm, with a projected $210 million in annual sales.)
Do you buy products labeled as diet food? Would changing the name to drop “diet” make you more likely to pick up South Beach chow?
Permalink | Comments (4) | Post your comment | Categories: Food
Comments
By Rose
December 19, 2007 2:46 PM | Link to this
Maybe they don’t want to imply any “promises,” as if it’s a diet then you might lose weight. If it’s a lifestyle then you are just eating healthy. I like using “diet” foods because it helps me keep on track when I don’t have time to prepare foods at home.
By Jen
December 19, 2007 3:24 PM | Link to this
Because I have PCOS and it’s associated insulin resistance I live a low-carb lifestyle. So, I appreciate when things are labeled as being low GI, low carb, or high fiber, etc.
By ThirdWheelPCOS
December 19, 2007 4:45 PM | Link to this
Hey Jen how is the diet going?
By Jen
December 19, 2007 6:10 PM | Link to this
Hey, ThirdWheelPCOS, does that mean you’re a “Cyster”, too?
I find the low carb diet to be really good for me, healthwise. But I can’t lose weight to save my life. I think my body makes fat molecules from the food I smell…..
But, eating low carb has helped a lot with my cholesterol and blood sugar.
And thank the goddess for spironolactone and Seasonique!