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Tuesday, December 18, 2007

Is Atlanta Becoming Vegas South?

It only takes a drive down Peachtree Street to see that buildings are as disposable as tissues in this town. Construction continues regardless of the declining real estate market, the drought — nothing seems to put a crunch on the crane.

With big construction comes some big names in the restaurant business. Next year is slated to bring Tom Colicchio and Craft, Jeffrey Chodorow and Maxim Prime, Jean-Georges Vongerichten and Spice Market and Laurent Tourondel with BLT.

It’s the biggest big-name migration this side of the Mississippi, and it smacks of Vegas. Are we becoming a Vegas town when it comes to restaurants? If so, what does that mean for local chefs and restaurateurs?

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Do celebrity foods measure up?

I baked a Martha Stewart-branded ham last night, the first in a line of products that the Domestic Diva is licensing to Costco Wholesale. At $3.99 a pound, I expected a ham that would be far superior to what I could get at the supermarket, or for that matter, in the case right next to it at Costco.

Was it a good ham? Sure. Was it worth $3.99 a pound? No.

Over the years, I’ve tried Wolfgang Puck pizzas and soups, Mario Batali pasta, Jeff Foxworthy jerky, Dwight Yoakam’s Chicken Lickin’s Chili Cheese Chicken Fries, Emeril pasta sauce. Some I’d buy again; some were overpriced and not very good.

Have you tried foods from Rachel Ray, Paula Deen, Emeril, Mario, Dwight, Wolfgang or others? What’s your favorite celebrity food? What’s the worst you’ve tried? (The Wolfgang Puck soups and Dwight Yoakam fries are at the bottom of my list; the Mario pasta at the top.)

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