Published on: 07/11/06
Waffle House, that old-school Southern staple, is the only coffee seller with more stores in metro Atlanta than coffee behemoth Starbucks. But there's room enough for both, and both have just opened stores at Piedmont Avenue and Sidney Marcus Boulevard within a few days of each other — the 100th locally for Starbucks and the 207th for Waffle House. How else do the two compare in metro Atlanta?
GETTING THEIR BUZZ
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Starbucks: 57,142 visitors per day
Waffle House: 39,000 cups of coffee daily
COFFEE COST
Starbucks: Menu starts at $1.52 for a 12 oz. regular blend. No refills.
Waffle House: $1.28, with unlimited refills
CHOICES
Starbucks: 72,000 possible combinations
Waffle House: two (caffeinated or decaf, newest store is testing 3 specialty flavors and 1 dark roast.)
HOW OFTEN BREWS CHANGE
Starbucks: Seasonal and sometimes daily
Waffle House: Same blend since the early 1970s, with very little tweaking.
FIRST ENTRY IN ATLANTA MARKET:
Starbucks: 2900 Peachtree Road in Peach Shopping Center, October 1994.
Waffle House: Avondale Estates, Labor Day 1955 (It was the first Waffle House, ever. It has since closed, but the 1,000th one in the chain is located right down the street from the first's location.)



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