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Martha Stewart graces Atlanta with Vintage wines


The Atlanta Journal-Constitution
Published on: 05/30/08

"Fresh and a little tart, with a personality that shines through."

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Louie Favorite/AJC
Find Martha Stewart Vintage Chardonnay and others at local supermarkets.
 
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The latest Food Network bubbly-chef-with-cleavage?

Try Martha Stewart Vintage Chardonnay, one of the newest offerings from a licensing empire that extends from bedsheets to neighborhoods.

Atlanta is one of six test markets for the wine, produced by E&J Gallo Winery from vineyards in Sonoma County, Calif. Supermarkets, including Kroger and Publix, are stocking the $15 bottles of chardonnay, merlot and cabernet sauvignon through the summer.

Will Atlanta embrace Stewart's wine, especially with competition from homers Chipper Chardonnay, Cabernet Glavignon and McCann Merlot, wines released earlier this month that benefit charity?

Tough call. The city loves its Braves, especially when they're in a tight division race.

Stewart's creations usually find a home here, too — sometimes literally. KB Home tested designs based on Stewart's personal residences in a Fairburn subdivision before expanding the idea to other cities, and has since added a Woodstock neighborhood.

"It's traditionally been a very supportive market of Martha," says Lucinda Scala Quinn, editorial director for food for Martha Stewart Living Omnimedia.

Raise a glass, wine drinkers. Whether you admire Elvis or Paul Newman, Chipper or Stewart, there's a bottle with your name on it.

Make that, their name on it.

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