So many brides say they want to look like a princess on their wedding day — and now we're about to find out if they really mean it.

Walt Disney Co. has teamed with bridal designer Kirstie Kelly to create a collection of gowns inspired by Disney princess characters Cinderella, Sleeping Beauty, Snow White, Ariel from "The Little Mermaid," Belle from "Beauty and the Beast" and Jasmine from "Aladdin."

STEPHEN CHERNIN/Associated Press (ENLARGE)

A model shows an elegantly draped and ruched taffeta dress that's long on understated elegance and simplicity. Walt Disney Co. has teamed with bridal designer Kirstie Kelly to create a collection of gowns inspired by favorite Disney princess characters. The dress shown here was inspired by Belle from "Beauty and the Beast."

Danilo Hess/Business Wire (ENLARGE)

Belle from "Beauty and the Beast" was the inspiration for this gown from Kirstie Kelly for Disney's inaugural Fairy Tale Weddings collection. Details include hand-appliquéd flower detail on the skirt and a sheared taffeta bodice.

About the collection • Cinderella, Snow White, Jasmine, Ariel and Belle inspired the collection, designed by Kirstie Kelly. • Dress size are 0-24. • Most gowns are available in white, ivory and light cream. • For more information, visit www.disneybridal.com.

But Kelly is quick to point out that "inspired by" doesn't mean gowns that look like they came from the animated movies, which have been translated many times over into dress-up costumes for little girls. Instead, the designs attempt to channel the personality of each princess in terms suitable for a real-life, modern woman.

"We wanted women to feel like they had something in common with these princesses. We had to identify who the princesses are now and who does the everyday girl relate to," Kelly said during a telephone interview prior to the gowns' runway debut earlier this month during Bridal Fashion Week in Manhattan.

A mood and fashion sensibility was assigned to each princess-themed gown: Cinderella is for the classic glamour bride; Sleeping Beauty is about pretty romance; Snow White is sweet elegance; Ariel is sultry allure; Belle is stylish sophistication; and Jasmine is bohemian chic.

"It actually touches on every type of wedding," explained Kelly, who also has her own bridal couture label. "For the destination wedding there's Ariel or Jasmine, but if you're having 500 people in a ballroom, you're definitely the Cinderella gown."

When she got married several years ago, she would have gone for the Cinderella look, Kelly said, although now she would lean toward the slimmer shape, such as the Jasmine gown.

Andy Mooney, chairman of Disney Consumer Products Worldwide, said that when the company began developing the marketing concept of the princesses six or seven years ago, the company discovered that the demographic wasn't limited to the 2- to 8-year-olds Disney was expecting. "We've been blown away how strong the demand is for princess thematic things in almost every stage of a woman's life," he said.

The decision to go into the bridal market was largely made because of that princess dream so many brides talk about, Mooney said. "Every bride wants to be Cinderella, but she also wants to be classic, feminine and beautiful. Kirstie has allowed a woman to enter the princess fantasy but in a way that's absolutely appropriate for the event."

Plus, 1,500 couples do say "I do" at Walt Disney World in Florida each year.

The gowns will be sold at bridal salons. Kelly said Disney identified a void in the mid-tier level of gowns for brides who want to spend between $1,100 and $3,400.

Women often start their gown shopping with the idea that they want to be different from everyone else, but they change their tune once they start trying on dresses. "Looking like Cinderella is probably something they never considered before they got engaged, but then the traditional side almost always comes out. It's hard to resist romance and sparkle," Kelly said.

That said, bridal retailers are always looking for the new thing that can help their store stand out — and that's what gives Disney a good chance at the market, said Carley Roney, editor in chief of TheKnot.com. She envisions suburban brides on the younger side as the target customer. And while a lot of women toss around the words "fairy tale" and "princess" about their weddings, Roney said they're talking more of an ultra-luxurious celebrity wedding.

But Disney's Mooney points out that a woman's first impression of love often comes from an animated character and it's hard to completely erase that from her mind. "If you think about who the first person who teaches you about love, romance and Prince Charming is, it probably happened between the ages of 2 and 5 and included Disney."